The Sumsung-Chelsea Dream the Blues at Stamford Bridge
Ghana’s team at the recent Dream the Blues Campaign has touched down in Accra with a call on young talents to aim high and grab the chance of making it to the very top of the football ladder.
The team which was in London for a period of one week is made up of Mr Richard Nunekpeku who is the Marketing manager of Samsung Ghana, Sports Journalist Gideon Okyere Anim of Asempa FM and multimedia fame, Ghana’s representative Ismael Mensah and his guardian Mr Mensah.
The team took turns to share their experiences on the tour and the benefits thereof.
Gideon Anim was humbled at the level with which the club run its media and its interactions with the various press houses in England and around the World since brand Chelsea is known all over the globe.
He was of the opinion that Ghanaian clubs could do more in the area of branding with specific emphasis on their image.
Rep Ismael Mensah was delighted with the once in life time opportunity given him by virtue of the potential he has been blessed with.
He was grateful to Samsung for the opportunity to showcase his potential to a club of Chelsea’s magnitude and also the privilege of hanging out with their iconic stars some of who are his heroes.
As a student, he is excited about the opportunity of combining his education and sports as he believes that the two are the best ways of maximizing his full potential.
Marketing manager of Samsung Ghana, Richard Nunekpeku expressed his pride at his company’s association with such a programme. Though the program cost is in excess of over a million dollars, he believes it was money well spent and the opportunity to give back to the society that has taken its brand to various parts of the world.
“Samsung is a very young Brand in Ghana but its iconic products and ability to relate to the people who have made the brand what it is today is very important for us. The cost of the programme may be on the high side but we believe it is money well spent and we are looking at replicating the event next year.
"We are happy for Ismael, his friends and family and we wish him the very best in the near future as he seeks to make it big both in his chosen field and in his academics.”
The Samsung Dream the Blues Fiesta is collaboration with Chelsea Football Club of England which gives the opportunity to the next generation of Stars between the ages of 9-13 to pursue their dreams and nurture athletic talent.